The Brand
The Essence.
In the vast landscape of fabric care, confusion often reigns. The choices seem endless, and the philosophies on what makes great fabric care can be as varied as the textiles themselves. It’s a maze, and we understand that finding the right solution can be daunting.
Enter I NATURAL—a brand born out of a commitment to simplicity and effectiveness. We paid heed to the desires of our users and crafted the essentials they needed. No need for a clutter of products promising the world. We’ve distilled the essence of fabric care into straightforward, yet powerful, formulas. Medically-backed technologies, are woven into your everyday garments, to ensure that your fabrics thrive in optimal condition. Welcome to the simplicity of I NATURAL—a blend of nature, science, and timeless care for your fabrics.
Vision
Crafting Tomorrow’s Classics, Sustainably. Our vision is to be the epitome of elegance and sustainability in fabric care, enriching lives and the planet with each touch of iNatural.
Mission
Empower with Science, Enchant with Service, and Embrace Sustainability. iNatural’s mission is to revolutionize fabric care by integrating cutting-edge science into every thread, delivering unparalleled service, and championing sustainability as a way of life.
The Value
Science
In the realm of iNatural, science is the silent artisan, orchestrating elegance with precision. Our commitment to scientific innovation ensures that every garment reflects the pinnacle of freshness, setting a new standard in fabric care.
Service
Service is our heartbeat. At iNatural, we pledge to meet and exceed expectations, ensuring that each customer experiences the grace and efficacy woven into our fabric care solutions.
Sustainability
Sustainability is the soul of iNatural. From the meticulous selection of materials to the integration of eco-friendly technologies, we strive to weave a narrative of responsibility and care for the environment.
Story.
Born from the embrace of nature’s embrace, iNatural blossomed in 2022 as a brand with a profound mission. We didn’t just set out to create textiles; we aimed to craft an ode to nature. Our narrative weaves through the verdant landscapes of innovation, unwavering dedication, and an unyielding pursuit of fabric excellence. Immerse yourself in our journey, where each garment whispers a story of science, service, and sustainability.
In our commitment to nature, we extend beyond the ordinary. More than just creators of eco-friendly products, we are custodians of a lifestyle deeply rooted in environmental consciousness. Established in 2022, iNatural is a testament to a vision that transcends trends — it’s a pledge to redefine the fabric of our lives.
Our alliance with Polygiene, a global pioneer in revolutionary fabric solutions, is a symbol of iNatural’s unwavering commitment to quality. The fusion of Polygiene’s patented materials by the skilled hands of Egyptian artisans underscores our global collaboration for sustainable practices.
In the dawn of iNatural, a brand emerged that surpassed the realm of mere garments. It became a philosophy, a way of life, and a solemn vow to interlace a sustainable legacy into the very fabric of our existence.
Sustainability, the pulsating heartbeat of iNatural, breaks free from the ordinary. It’s not just about utilizing eco-friendly materials; it’s an entire lifestyle commitment. iNatural’s garments, with their reduced washing needs, embody our dedication to preserving water, minimizing detergent use, and elongating the lifespan of each piece.
